Customer relationship management (CRM) integration is our teams specialist area. The methodology we use is based on establishing a clear data contract with either the vendor or owner of the back office platform so that we set clear lines of responsibility and support.
Our own middle ware ensures that no matter what system you are using, data is synchronised between platforms at regular intervals or in real time, with granular controls over different data sets, this provides the peace of mind that data is reliable while enabling the creative teams to focus on what they do best.
A CRM is a tool used by businesses to manage their interactions with their current and potential customers. It makes for happy, well-informed customers which, in turn, makes for healthy profit margins.
There are many types of CRMs out there on the market today to suit your business needs:
CRM integration for your website is good for your business. It means less time spent manually entering customer details into your CRM from multiple inlets and more leads generated than ever before. Other benefits: